Do copywriters have grammar-check?

It must be February, because I am even crankier than usual. We're entering our third week of -40ish temperatures, and I realize that's enough to make anyone cranky, but it seems to be having a particularly strong effect on me this year. A week of flu probably hasn't helped matters, but I find that when this seasonal bitchiness sets in, it's helpful to buy some trashy magazines, take my phone off the hook, pour a cup of tea, and slip into my fuzzy slippers. There's probably a blanket involved as well.

So imagine how irritated I was to be yanked out of my trashy blissfulness while thumbing through this week's Entertainment Weekly by the ad on page 58. It's a public service announcement about chronic kidney disease, which is noble enough, but the main part of the text says:

"Most of us would know if they were missing half our money or missing half our friends."

This is a full page ad in a major national magazine. It is sponsored by the National Kidney Foundation, a major American charity. The ad is expensive. And grammatically incorrect. At the risk of taking a page out of LMKIA's book (or magazine), it irritates the bejeepers out of me when people, even copywriters, mix their third and second person plurals, and don't understand the basics of lists. Glen, I'm borrowing the withering look of disapproval (TM). Grrr....